Some 50,000 of the estimated 3 million land-based bingo players now play bingo online. 90% of these are below the age of 50, dispelling the myth that bingo is for the older generation. 85% of online players are women.
If you go into an online bingo site and enter the chat room, you will find that there are significantly more female players there than male players. That's why most online bingo sites target women aged 35-54 with their advertising.
A recent survey commissioned by St Minver Ltd, showed that the UK was third in a list behind the US and Japan of countries with the highest propensity playing online bingo.
One of the biggest bingo software providers, Parlay Entertainment undertook a survey of the bingo market together with UK bingo players. It derived from its product that of the $150 million global market, the US provided 85% of revenues, whereas the UK was the fastest growing online market.
While the market is growing fast, still only 1% of UK land-based players played online, showing that many have still not made the transition to online bingo.
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